“A $399 starting price point makes the iPhone SE an attractive new device, especially in the face of continued economic uncertainty,” Jusy Hong, director of smartphone research, Omdia was quoted as saying. Hong further said that a lot of “existing iPhone users who needed an upgrade found the SE to be an affordable option that didn’t require a large down payment or high monthly repayment.”
The iPhone SE is available in India at a starting price of Rs 42,990.
The second iPhone which has been driving sales for Apple is the iPhone 11, which doesn’t come as a surprise. Since its launch in September 2019, the iPhone 11 has been the most popular smartphone in the world, as per multiple research firms. The strategy of having affordable phones seems to have been paying for Apple.
Last week, Apple announced its quarterly results and it was revealed by the company that iPhone revenue grew by 2% this quarter. Apple CEO Tim Cook told investors that the increase in demand was due to a variety of reasons, including “a strong iPhone SE launch.”
Luca Maestri, CFO, Apple also said that the launch of iPhone SE helped the company to achieve growth in revenue. The total revenue from iPhone in the previous quarter for Apple stood at $26.4 billion. “We saw marked improvement around the world in May and June, which we attribute to an improved level of customer demand, helped by the very successful launch of iPhone SE,” Maestri told investors.
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August 03, 2020 at 10:58AM
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These are the two most 'popular' iPhones in the world - Gadgets Now
"popular" - Google News
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