We’ve all seen the common words and phrases that real estate listings use to get our attention: “Natural light.” “Stainless steel appliances.” “Move-in ready.” They’re critical not just for maximizing the number of potential buyers, but for luring the right buyers to any particular listing.
So what are real estate’s most popular keywords? To find out, Point2 Homes, a real estate listing website, analyzed the language in 1.2 million listings that were active in July 2019 across the United States.
“Large,” “new,” and “spacious” were among the most common adjectives used in listings, while “cul-de-sac,” and “close to restaurants and shopping” were frequently used for locations. The study also looked at keywords describing a home’s features and broke down the results by price range. The top 10 keywords in each of five price brackets make up this week’s chart.
For homes priced under $250,000, keywords addressing concerns about post-purchase expenses made frequent appearances, with “new roof” and “move-in ready” among the most used terms. Between $250,000 and $499,999, the prevalence of “dual sinks” and “covered patio” suggested buyers expect more than the basics. Between $500,000 and $999,999, aspirational terms like “perfect location” and “gourmet kitchen” crept into the top 10.
Between $1,000,000 and $4,999,999, there was a pivot from “gourmet” to the superior “chef kitchen.” Other cushy features, like “pool and spa” and “wet bar,” also appeared in the top 10. At the high end of the market — properties listed at $5,000,000 or more — were promises of “ocean views,” a “wine cellar” or a “media room.”
There was one common thread across the prince ranges, a single phrase that appeared in the top 10 of all available homes. Perhaps you guessed it: “hardwood floors.”
Top Words and Phrases in Real Estate Listings
Under
$250,000
$250,000 to
499,999
1
Granite
countertops
Hardwood
floors
Hardwood
floors
2
Granite
countertops
Open
floor plan
3
Stainless steel
appliances
4
Stainless steel
appliances
Open
floor plan
5
Vaulted
ceilings
Covered
patio
6
Formal
dining room
Formal
dining room
7
New
roof
Vaulted
ceilings
Open
concept
8
Natural
light
9
Natural
light
Open
concept
10
Dual
sinks
Move-in
ready
$500,000 to
$999,999
$1,000,000 to
$4,999,999
1
Hardwood
floors
Hardwood
floors
Granite
countertops
Gourmet
kitchen
2
Stainless steel
appliances
Granite
countertops
3
Open
floor plan
Open
floor plan
4
Gourmet
kitchen
Stainless steel
appliances
5
Vaulted
ceilings
Wet
bar
6
Formal
dining room
Chef
kitchen
7
Natural
light
French
doors
8
Perfect
location
Pool
and spa
9
Natural
light
10
Gas
fireplace
$5,000,000
or more
1
Chef
kitchen
2
Pool
and spa
3
Ocean
views
4
Wine
cellar
5
Gourmet
kitchen
6
Guest
house
7
Hardwood
floors
8
Media
room
9
Formal
dining room
10
Pool
$5,000,000
or more
$1,000,000 to
$4,999,999
$500,000 to
$999,999
$250,000 to
$499,999
Under
$250,000
Hardwood
floors
Chef
kitchen
1
Granite
countertops
Hardwood
floors
Hardwood
floors
Granite
countertops
Granite
countertops
Pool
and spa
2
Hardwood
floors
Gourmet
kitchen
Stainless steel
appliances
Granite
countertops
3
Open
floor plan
Stainless steel
appliances
Ocean views
4
Stainless steel
appliances
Open
floor plan
Open
floor plan
Open
floor plan
Wine cellar
Covered
patio
Stainless steel
appliances
5
Vaulted
ceilings
Gourmet
kitchen
Gourmet
kitchen
Formal
dining room
6
Formal
dining room
Wet bar
Guest
house
Vaulted
ceilings
Vaulted
ceilings
Formal
dining room
7
New
roof
Chef
kitchen
Hardwood
floors
8
Natural
light
Open
concept
Natural
light
French doors
Media room
Perfect
location
Pool and
spa
9
Open
concept
Natural
light
Formal
dining room
10
Move-in
ready
Gas
fireplace
Pool
Dual
sinks
Natural
light
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January 09, 2020 at 09:30PM
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The Most Popular Words in Real Estate Listings - The New York Times
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