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Why TikTok Is Becoming A Popular Source For Horror Movie Content - Screen Rant

Over the past several months, TikTok has become an impressively popular source for horror content. With constantly increasing momentum, creators are distributing their thoughts, opinions, reviews, and even proposing a few challenges to their audiences. From short movies to full-length feature films, everything pertaining to horror is free rein on the video sharing social media platform.

As the COVID-19 pandemic prompted everyone to seek shelter indoors, livestreaming and video sharing became a major source of communication. Coincidentally, TikTok became one of the most popular websites and phone applications available for people wanting to share anything from dance videos to horror movies. The months leading up to Halloween were filled with movie recommendations that perfectly encapsulated the atmosphere of the autumnal holiday. One user in particular, @a.j.lastname, took the release of Charlie Kaufman's Netflix original, I'm Thinking Of Ending Thingsas the opportune moment to start #KaufmanWeek, where he reviewed the director's entire filmography. All across the app, people shared their Halloween costumes inspired by Midsommar, took photos of themselves as ghosts, and used the music from Cecelia Condit's 1983 horror musical short Possibly In Michigan in various forms.

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Related: How Found Footage Horror Movies Have Evolved Since The Blair Witch Project

With the recent popularity and controversy of the Megan Is Missing found footage movie, the horror community on TikTok has garnered attention from across the internet. The horror community on TikTok—also referred to as #horrortok—has also been a source for showcasing some of the most underrated and obscure works in the genre. For example, the recent use of Don't Hug Me I'm Scared's episode 1's song about creativity has begun to circulate with new vigor. Even true crime stories are used as background sounds for makeup tutorials. The use of horror on TikTok is seemingly endless, but how has the app managed to become so popular for this genre-specific content?

Megan Is Missing

It's quite possible that TikTok has become a popular source for horror content due to its ability to briefly introduce someone to a movie, song, painting, game, story, and more. With brief explanations comes the desire to know more, leading people to immerse themselves in a horrific viewing of found footage movies such as Megan Is Missing or The Poughkeepsie Tapes simply based on short snippets being shared around. Rather than seek out answers to questions about a movie or TV show on the internet, users may find what they're looking for through the well-developed community of horror fans on TikTok. Some directors in the genre have even utilized the platform to showcase what they are working on as well, which gives fans insight to the inner-workings of some of the most anticipated short movies and features.

After Mike Flanagan's The Haunting Of Bly Manor released on Netflix in October 2020, fans went to TikTok to share where they spotted hidden ghosts, and broke down each episode scene by scene. This—and lots of the other content on #horrortok—prove it's one of the most intricate and thoughtful communities on TikTok. Every member is acutely aware of their audience, as the creators are also members of it, and produce content that they know would be appreciated by their followers.

Ultimately, TikTok has become a popular source for horror content because there is a well-established community that supports and appreciates the art of the genre. They are constantly producing new videos to inform their viewers and #horrortok on the latest, greatest, goriest, and unsettling movies available for viewing on an array of platforms. There is a vast mix of content that comes from it as well, opening the door for more accessibility in the horror genre. TikTok will likely continue to be a popular spot for horror content, despite seeming like a rather unconventional source compared to other social media platforms.

Related: TikTok Ban Pushed Back Again: Will It Ever Happen?

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