Even the cleverest of deal-seekers can find themselves overwhelmed in the face of Black Friday’s onslaught. If you, like me, spent Thanksgiving evening obsessively refreshing deals sites only to end up red-eyed and empty-handed, you may be wondering, “What is everyone actually buying?” Well, here’s your answer. We’ve been cherry-picking only the best deals on Wirecutter favorites, and now that Black Friday is well underway, we know what people have been looking for. Here are the 20 most popular Black Friday deals.
Your lungs will thank you
Coway AP-1512HH Mighty Air Purifier
Deal price: $150; street price: $190
Read our review of the best air purifier.
I’ll be honest: I never really paid attention to air quality until I moved to Oregon, but this fall’s Western wildfires spurred me to purchase not one but two air purifiers. Now that the fires are gone, I’m still using them—they make the house smell better quicker after intense cooking, and I find I sleep better, as well (they conveniently double as white noise machines). If you’re interested in better air quality in your home, you can’t do better than our top pick here. It works efficiently, and it’s the cheapest option to own over the long term thanks to exceptionally low power draw and Coway’s cost-effective filter replacements.
Be your dog’s best friend
Chuckit Ultra Ball (Two Packs of Two)
Deal price: $10; street price: $14
Read our review of the best dog toys, according to our pups.
If your pup loves fetch, these rubber Chuckit balls are remarkably durable, get great hang-time, and bounce way more than regular tennis balls, so your good boy (or good girl) can revel in some aerial acrobatics (I speak from experience). The rubber material is also better for their teeth and gums than the fabric of a tennis ball, and the orange color makes the ball easier to find in tall grass. These balls are on sale at two for $5, but there’s an order minimum of two per purchase, bringing the total to $10 for four balls. But, hey, you can honestly never have enough of these.
Find out where you came from
AncestryDNA Test Kit
Deal price: $47; street price: $80
Read our review of the best DNA testing kit.
Anyone who’s interested in learning more about their ethnic heritage (and okay with the privacy risks that accompany DNA testing services) should consider the AncestryDNA test kit, our favorite way to uncover your ethnic origins. Ancestry’s test and results are easy to understand, and the kit is affordable—especially with this deal. We particularly like the clear way it breaks down its ethnicity estimates, and its huge customer database means the estimates may be more accurate than those of other testing companies. If you choose to opt in, you can even find out about relatives you might not know—though that’s not always a good thing.
Music to your ears
UE Wonderboom 2 Portable Bluetooth Speaker
Deal price: $50; street price: $80
Read our review of the best portable Bluetooth speaker.
If you want to listen to tunes in the bath or out on the lawn without risking damage to your high-end audio gear, you can’t do better than our favorite portable Bluetooth speaker, the UE Wonderboom 2. This kettlebell-shaped speaker sounds great, with clear vocals and a surprising amount of bass for its size. Its IP67 water resistance means it can withstand dunking in a meter of water, too, and its shock rating ensures it’ll survive a 5-foot fall. With today’s sale, it’s down to just $50—the cheapest we’ve seen it since February.
Holiday game time
Melissa & Doug Suspend Family Game
Deal price: $9; street price: $15
Read our review of the best gifts for 8-year-olds.
This deal is no longer available.
A fun riff on Jenga, this family game has you attempt to assemble a delicate wire sculpture piece by piece without sending the whole thing crashing down. It’s great for elementary schoolers: Younger kids love it, and cleanup isn’t too much of a hassle. Whether you’re looking for something to keep your young one occupied over the holidays or just want something fun and engaging for family game nights, this set is a great option to consider—especially at this price.
Stronger teeth and gums
Philips Sonicare Protective Clean 4100
Deal price: $30; street price: $45
Read our review of the best electric toothbrush.
Just a few years ago, I was suffering from sensitive teeth and receding gums. My dentist told me I had a choice: Get an electric toothbrush or consider gum surgery. It was an easy choice, and her advice was spot on. After a few months using one, I found that my gums had stopped receding and my teeth were gloriously pain-free. Our runner-up electric toothbrush pick, the Philips Sonicare ProtectiveClean 4100, is a bit quieter than our top pick (below), and this $30 deal matches the lowest price we’ve seen on it this year.
Pearlier whites
Oral-B Pro 1000 Electric Toothbrush (white)
Deal price: $30; street price: $40
Read our review of the best electric toothbrush.
If you don’t mind a slightly noisier brush, the Oral-B Pro 1000 is our top pick thanks to its cheap, broad range of brush heads. Like the Sonicare model above, it’s on sale for $30, and those low-priced replacement heads mean it’ll end up being a little cheaper to own over the long term. Whichever electric toothbrush you decide on, one thing is clear: There’s no better time to work on your dental health.
Our favorite streamer
Roku Streaming Stick+ Media Streamer
Deal price: $30; street price: $45
Read our review of the best media streaming devices.
If you bought a TV in the past few years, it’s probably “smart.” But unless it’s a Roku-enabled TV, it’s probably a lot dumber than the Roku Streaming Stick+. This tiny device plugs into your TV’s HDMI port and gives you easy access to Netflix, Hulu, Amazon Prime, Disney+, Apple TV+, HBO Max, Plex, and a lot more. The menus are easy to navigate, voice search lets you easily find the shows and movies you want (and helpfully prioritizes free content), and with the Roku smartphone app you can even listen to shows and movies through headphones so you don’t wake up your family or roommates. The tiny Streaming Stick+ has enough processing power to handle 4K footage, as well, including HDR10 content.
Set-it-and-forget-it cleaning
iRobot Roomba 675 Robot Vacuum
Deal price: $180; street price: $250
Read our review of the best robot vacuums.
Since a good robot vacuum runs automatically, it can keep your house tidy between more in-depth cleaning sessions with your upright or stick vac. The iRobot Roomba 675 is a Wi-Fi–upgraded version of the Roomba 614, our other top pick. The added connectivity means you can control it from your phone, set cleaning schedules, and control it through smart-home voice assistants like Amazon Alexa and Google Assistant. It’s reliable, repairable, and—with this sale—quite a deal.
Never lose your keys again
Tile Mate (2020) Bluetooth Tracker
Deal price: $18; street price: $25
Read our review of the best Bluetooth tracker.
Bluetooth trackers have been around for a long time, keeping keys, bags, and other gear from ending up in the lost and found. The 2020 version of the Tile Mate works even better than previous generations, with a 150-foot range in our testing and a loud speaker that blasts an alarm to help you find your stuff. This deal is a nice drop from the Mate’s usual price, so if you’re tired of losing your keys (and your mind in the process), don’t hesitate.
More of our most popular Black Friday deals:
Instant Pot Duo Evo Plus 6-Quart
Deal price: $70; street price: $120
Read our review of the best electric pressure cooker.
If you’ve been thinking about buying an Instant Pot, this is a great opportunity to treat yourself and skip straight to our upgrade pick at a steep discount. This Instant Pot model cooks the same as our top pick but has upgraded features such as a huge LCD, a redesigned inner cooking pot with stay-cool handles, and an automatically sealing lid. Personally, I use my Instant Pot several times a week for everything from curries, chili, and chicken stock to more complicated dishes like biryani. I even make yogurt in it (and the results are better than the stuff you can get at the store). I can’t recommend it highly enough.
HotHands Hand Warmers (40 Pairs)
Deal price: $20; street price: $23
Read our review of the best hand warmer.
It’s almost December, and temps are dropping across the country. Depending on where you live, you may even have a nice layer of snow on the ground outside. If you spend much time outdoors, your hands are likely to be colder than the rest of your body—even if you’re bundled up in thermal layers and wearing gloves. That’s where hand warmers come in. Our disposable hand warmer pick, HotHands Hand Warmers, are back down to $20 for 40 pairs, a small price to avoid that frozen finger feeling.
Gillette Mach3 Sensitive Cartridges 20 Count
Deal price: $28; street price: $40
Read our review of the best men’s razors (for any face).
For many people, the pandemic has been a great excuse to finally grow out their facial hair. But if you or someone you know has reached the breaking point or is looking forward to the day when shaving becomes a necessity again, this deal offers a great way to stock up. You can get 20 replacement cartridges for our longtime top men’s razor pick for just $28–or about $12 less than usual. According to our testers, these blades reliably provide a close, even shave without irritating even sensitive skin.
Chamberlain MyQ Smart Garage Door Controller
Deal price: $17; street price: $35
Read our review of the best smart garage-door opener controller.
I know I’m not the only one who has driven halfway down the street before realizing I have no idea whether I closed the garage door. A smart garage-door controller takes the guesswork (and the frantic U-turn) out of dealing with such brain farts by letting you check the door status and close or open it from your phone—you can even use your voice—no matter where you are. Chamberlain’s MyQ controller works with compatible Chamberlain, LiftMaster, and Craftsman openers and offers integration with smart-home platforms such as Xfinity, Alarm.com, and HomeKit (via an add-on bridge device).
Yeelight Smart LED Color Bulb
Deal price: $24; street price: $30
Read our review of the best smart LED light bulbs.
Matching the lowest price we’ve seen all year, this sale, available when you clip the on-page coupon, is another good deal for the top pick in our guide to the best smart LED light bulbs. This smart bulb is brighter (and cheaper) than most smart bulbs, has several special features, and works with Amazon Alexa, Apple HomeKit, and Google Assistant. If you’re looking for a bulb that doesn’t require a hub to connect to your Wi-Fi, this is a solid chance to save.
Crest 3D White Professional Effects Whitestrips Kit
Deal price: $28; street price: $45
Read about at-home teeth whitening kits versus strips.
Teeth whitening isn’t rocket science. You need only two ingredients to get your teeth shining: hydrogen peroxide bleach and time. These popular strips certainly provide the bleach, and as long as you’re comfortable with having them in your mouth every day for two weeks running, they work remarkably well. These strips are nearly half off today, so if you’ve been putting off doing something about those coffee stains, now is the time.
Spin-Clean Record Washer
Deal price: $60; street price: $80
Read our review of the best turntable.
Did you know you need to wash vinyl records to keep them in good shape? This child of the ’80s who never got into record collecting sure didn’t. But Wirecutter’s experts spoke with turntable gurus and determined that this little marvel is the most cost-effective way to keep your records in ideal condition. Though this option involves a little more manual labor than vacuum-based methods do, it’ll save you from spending hundreds and result in beats that sound just as fresh.
Everlasting Comfort Memory Foam Back Cushion + Seat Cushion
Deal price: $39; street price: $49
Read our review of the best lumbar support pillow.
If you used to work in an office before the pandemic, you’re probably now working from home. If you’re lucky, you have an office chair that gives your spine the support it needs to prevent back pain. But if you’re sitting on a cheap task chair (or one you stole from the kitchen), you might be in a world of hurt. You can fix that with our top pick for the best lumbar support pillow, bundled here with a seat cushion that can save your tush from discomfort on a too-hard seat. With this deal you get both for less than the lumbar pillow usually costs on its own.
Amazon Echo Show 8 Smart Display
Deal price: $65; street price: $100
Read our review of the best smart display for Amazon Alexa and Google Assistant.
If you’re friends with Amazon’s Alexa, this generously sized smart display is the best way to keep in touch with the voice assistant. You can use it for video calls with family, as a screen for your recipe instructions while you’re making dinner, or even as a baby monitor. The speakers are clear and powerful, so you can bump to your favorite tracks while you cry over diced onions, and the camera is crisp and clear for video calls over Skype or Amazon’s own Alexa Messaging. Heck, you can even watch shows and movies from Prime Video and Hulu on it if you’re doing a particularly long braise.
Revlon One-Step Hair Dryer and Volumizer
Deal price: $30; street price: $42
Read more about the Revlon One-Step and the Dyson Airwrap.
You might already own a hair brush and a blow dryer, but what if I told you there’s something out there that combines them into a single device? Yep, we’ve tested it, and it held its own against a Dyson competitor that cost 10 times as much. The Revlon One-Step is beloved by owners, as well, and now it’s on sale at $12 off its already affordable usual price. Although shipping is delayed, you can buy now to lock in this great price.
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