Rapper Travis Scott's Quarter Pounder is so popular McDonald's is selling out - National Post

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Travis Scott is one of the most popular rappers in the world right now, as was roundly demonstrated by the success of his albumAstroworldand the airwave ubiquity of its lead single “Sicko Mode.” But Scott’s influence extends well beyond the realm of rap, and his popularity, far from being confined to record sales and sold-out tour dates, is the basis for an entire cottage industry — a merchandising boom of galvanic force and extraordinary proportions. There is no question of Travis Scott being in demand. Whatever product has his name on it becomes, in an instant, impossible to find.

His latest venture is a corporate collaboration of massive size and prestige: a meal at McDonald’s restaurants. The Travis Scott Meal comprises a Quarter Pounder with Cheese, french fries, and a large Sprite. The Quarter Pounder includes bacon and lettuce, and the fries come with barbecue sauce; the Sprite, as the McDonald’s site clarifies, is served “straight up.” Over the course of the roughly two weeks that it has been available in the United States, the Travis Scott Meal has been so hotly sought after that McDonald’s locations have been running out of ingredients and, in several cases, have sold out of Quarter Pounders entirely. This is a company that sells about two billion hamburgers every year. That’s how popular Travis Scott is — he’s got his name on a normal Quarter Pounder and he’sstraining their supply.

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September 21, 2020 at 11:15PM
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Rapper Travis Scott's Quarter Pounder is so popular McDonald's is selling out - National Post
"popular" - Google News
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