According to information dug up by Joyce Erickson, that’s the way it was.
Joyce is formerly from Devils Lake, N.D., and now lives in Hastings, Minn. She doesn’t smoke, and doesn’t encourage any of The Forum’s readers to do so. But years ago, before it was found smoking killed people, cigarettes and cigars were popular, and therefore, so were matchbooks.
In her research, she found that a Philadelphia lawyer, Joshua Pusey, invented the matchbook around 1890. He sold the patent rights to them to the Diamond Match Co.
In 1895, a traveling opera company became the first group to use matchbooks for advertising. It did this by decorating blank matchbooks by hand to promote a night performance, and it worked; the house was sold out.
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Then the Wrigley company in Chicago printed a billion matchbooks to advertise its gum.
Eventually, the Diamond company printed matchbooks with movie stars’ pictures on them.
During World War II, matchbooks were printed with patriotic themes.
The use of them peaked in the 1950s, Joyce found.
Incidentally, she writes, smoking isn’t allowed in the apartment building she lives in. For that, she’s grateful.
If you have an item of interest for this column, mail it to Neighbors, The Forum, Box 2020, Fargo, ND 58107, fax it to 701-241-5487 or email blind@forumcomm.com.
Bob Lind, Neighbors columnist. The ForumThe Forum
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