Still on the hunt for the very best beauty products to add to your make-up bag? Lookfantastic has just made the process a whole lot easier with its compilation of the world's most popular items from 2020.
The top ten make-up products, which include the perfect nude lipstick, a long-lasting foundation and a trusted lash-lengthening mascara, were the most searched-for products worldwide last year, with long-loved brands including Mac, Benefit and Anastasia Beverly Hills all making an appearance.
If you are searching for a new signature scent too, Lookfantastic's research has you covered. The experts went on to reveal the most-loved fragrances across the world for both women and men, so scroll on to find the most popular ways to look, feel and smell beautiful as we march boldly on into 2021. Our advice: get your shopping lists at the ready...
1 Mac Lipstick in Velvet Teddy
Ask a beauty editor to name a classic nude lipstick and Mac's Velvet Teddy always gets mentioned, so it's perhaps little surprise that the universally flattering shade has been declared the world's most popular cosmetic.
The lipstick came out on top in an impressive 46 countries, including the UK, Australia and China, with 266k annual global searches. Kylie Jenner no doubt contributed to that surge, when she revealed it as her colour of choice too.
That said, Mac nude lipsticks have long been some of the world's most-loved products, with searches for Mehr and Twig each receiving over 145k searches in 2020. Moreover, 14 out of 15 of Mac's top searched lipsticks were nude (emphasising its brilliant inclusive offering) with the bold Russian Red, loved by Dita Von Tesse, the standout red.
2 Benefit They're Real Lengthening Mascara
Benefit knows more than a thing or two about brows and lashes and this mascara, narrowly beaten into second place, proves it.
The formula manages to lift and lengthen your lashes without causing annoying smudging or clumping, meaning even the most sleepy-eyed can look more awake. It's popular the world over and was the most searched for in 21 countries.
3 Anastasia Beverly Hills Dipbrow Pomade
The popularity of Anastasia Beverly Hills' pomade was truly grown on social media, changing how many beauty lovers darkened and defined their brows forever.
It's fitting then that the classic Dipbrow Pomade, designed to be applied with precision using an angled brush, comes in at third place, reigning supreme in 20 countries.
4 Laura Mercier Translucent Loose Setting Powder
Laura Mercier's translucent powder has always been popular due to its ability to keep your base looking perfect without a heavy, powdery finish. However, it was the launch of a new Honey shade in 2020, which expanded its appeal, ensuring that darker skin tones could use it too.
We predict that Laura Mercier's best-selling product now has just as much staying power in this top ten as it provides for your complexion.
5 Mac Lip Pencil in Cork
The second Mac product to crack the top ten most popular beauty products this year can be trusted to define and enhance your lips in just a few strokes.
Cork was the shade of choice – a muted golden brown that works wonderfully as a nude colour for deep skin tones. For lighter skins, it makes the perfect liner for embracing the resurgence of brown lipstick, a former 90s trend.
6 Maybelline Hyper Precise All Day Liner in Matte Black
Liquid eyeliner can be tricky, but the best piece of advice we can give you is to find a narrow-nibbed pen that makes the process a lot less stressful.
No wonder then that Maybelline's liner, which is precise by both name and nature, was the sixth most popular product in 2020. It allows you to create fine eye-defining lines with less risk of streaks and feathering.
7 Estée Lauder Double Wear Stay-in-Place Makeup
One of the original super long-lasting foundations, Estée Lauder's full-coverage Double Wear claims seventh place.
Available in 54 shades, so you are highly likely to find a perfect match, the creamy formula banishes away redness, discolouration and pores, for a smooth, flawless finish.
8 Urban Decay Naked 3 Palette
Urban Decay may have discontinued the original Naked palette back in 2018, but two years later the more recent offerings haven't lost their sparkle.
Naked 3 is a gorgeous selection of pinky shades, alongside deeper colours to add definition and smokiness. Plus, you shouldn't overlook how much easier having a brush and mirror included makes application.
9 Mac Mineralize Skinfinish Highlighter
Need to fake your way to a lit-from-within-glow? Mac's finely-milled highlighting powder is so universally popular because it provides the radiance you desire without turning you into a disco ball.
It also comes in five shades – with both warming and cooler options – so you can more easily find the one that looks most natural on your complexion.
10 Too Faced Lip Injection Extreme Lip Gloss
Rounding up the list in 10th place, Too Faced's lip-boosting gloss has definitely benefitted from the increased interest in lip fillers over the past few years.
Certainly one of the best non-needle options for a plumper pout, there's a little tingle but no nasty sting or stickiness that lesser formulas can bring. Thus, the product is wonderfully nourishing when worn alone or over your favourite shade.
11 Carolina Herrera Good Girl Eau de Parfum
Lookfantastic also researched the most popular feminine fragrances around the world and it was Carolina Herrera's Good Girl that took top spot.
The impactful combination of almond, jasmine, tuberose and tonka bean was the favourite in 42 countries, so could be your next signature scent in 2021.
12 Tom Ford Black Orchid Eau de Parfum
The second most popular women’s fragrance around the world was Tom Ford’s Black Orchid, which is known universally for its seductive blend of black truffle, plum and patchouli.
It is particularly popular in the Middle East and was the favourite in 21 countries, including United Arab Emirates, Egypt and Saudi Arabia.
13 Marc Jacobs Daisy Eau de Toilette
The most popular feminine fragrance in the UK with 486k annual searches (and third overall) was the classic fresh floral from Marc Jacobs, Daisy.
The notes of jasmine, violet, berries and sandalwood immediately lift the spirits, which is why it also makes a wonderful gift for someone you love.
14 Paco Rabanne 1Million for Him Eau de Toilette
The competition for the most popular masculine fragrance was especially tight this year, but Paco Rabanne's 1Million took the crown.
It was the favourite in 26 countries, including the UK, suggesting that men are really favouring bold and decadent woody scents right now.
15 Tom Ford Tobacco Vanille Eau de Parfum
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There is something so luxurious about every Tom Ford fragrance, so we weren't surprised that this warm blend of spices, vanilla and tobacco was a favourite for men in 22 countries.
In fact, we would consider all Tom Ford scents as unisex, so expect to want to steal this bottle from the men in your life as soon as you smell it.
16 Jean Paul Gaultier Le Male Eau de Toilette
Encased in this classic sculpted bottle is the fragrance that took third place for men. Utilising classic masculine notes including aromatic cinnamon, lavender and fresh mint, it very narrowly missed out on the silver medal, as it is most popular scent in 20 territories worldwide.
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