Netflix Taps Walmart in Biggest Push to Sell Goods Tied to Popular Shows - Bloomberg

Netflix Inc. will sell merchandise from several of its most popular shows on  Walmart Inc.’s website, the largest deal the streaming service has ever made with a national retailer.

Walmart will sell toys from Netflix’s kids show “Cocomelon,” baking kits from its reality franchise “Nailed It!” and t-shirts from its latest hit, “Squid Game.” Many of the items sold will be exclusive to Walmart. The partnership starts with seven shows and could expand over time, Netflix said.

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October 11, 2021 at 12:01PM
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Netflix Taps Walmart in Biggest Push to Sell Goods Tied to Popular Shows - Bloomberg
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